Txoj Kev Tshawb Fawb Tshaj Tshab Ntawm Kev Loj Hlob thiab Kev Ntsuas Dua
Txoj kev ua lag luam taug txuj kev nyuaj loj hlob zoo dua ntawm 65 feem pua ntawm xyoo 2009-2013. Qhov no yog qhov xaus ntawm tus neeg tau txais kev pab qhia los ntawm Adventure Travel Trade Association (ATTA) thiab The George Washington University.
Txoj Kev Taug txuj kev Taug Lag Luam Tourism Kev Tshawb Fawb (ATMS) muab cov ntaub ntawv los ntawm peb cheeb tsam: North America, South America thiab Europe. Raws li UNWTO, cov cheeb tsam peb sawv cev no sawv cev ntawm 70 feem pua ntawm cov kev tawm mus txawv tebchaws tawm txawv teb chaws.
Qee feem pua ntawm cov neeg taug kev los ntawm cov cheeb tsam hauv cov lus teb tau hais nyob hauv lawv daim ntawv tshawb fawb tias kev lom zem yog qhov tseem ceeb ntawm lawv txoj kev mus los.
Nyiaj siv zuj zus
Ib qho ntawm cov khoom tseem ceeb hauv lub ATMS yog ib qho kev ntsuam xyuas ntawm kev lag luam ntawm kev taug txuj kev nyuaj. Txoj kev tshawb no kwv yees tias tag nrho tus nqi ntawm kev tawm mus ncig sab nraud tawm mus ncig thoob ntiaj teb. Daim duab ntawm $ 263 billions yog nce los ntawm $ 89 lab nrhiav hauv xyoo 2010 ntawm ATMS. Qhov kev kawm dhau los no tau siv tib lub vib this los ua lub ATMS, tswj kev sib tw sib piv.
Tag nrho cov kev siv nyiaj muaj nqis tshaj yog thaum uas nrog rau ntxiv $ 82 billion neeg taug kev siv nyob rau iav thiab khoom siv. Tsis yog ib qho yooj yim, cov neeg taug kev taug txuj kev nyuaj yuav muaj feem ntau dua lwm cov kev mus ncig ua lag luam rau cov khoom siv, cov ris tsho tshwj xeeb thiab cov khau. Nco ntsoov tias tag nrho cov zauv feem nyiaj txiag tsis suav nrog cov nqi dav hlau.
ATTA tus thawj tswj hwm Shannon Stowell tau qhia txog kev nyuaj siab mus ncig ua si mus rau ntau yam. "Raws li peb saib taug txuj kev nyuaj mus ncig teb chaws tourism nws loj hlob tuaj yog qhov tseem ceeb heev uas peb yuav muab cov neeg taug kev nrog cov kev hloov kev hloov, tag nrho thaum pab tiv thaiv thiab hwm cov neeg thiab chaw mus xyuas," said Stowell.
Raws li ATWS, cov neeg taug kev mus ncig ua si yog siv ntawm qhov nruab nrab $ 947 rau ib qho twg, tsuas yog tsis tau nce $ 597 hauv xyoo 2009. Cov Neeg Asmeskas nyob rau Asmeslivkas tau tshaj tawm ntau tshaj rau kev siv nyiaj mus ncig rau lub sijhawm ntawm ATWS. Cov neeg taug kev mus rau South American taug txuj kev nyuaj tseem tau nyiaj ntau tshaj ntawm cov cheeb tsam peb tshawb fawb.
Txhais cov kev taug txuj kev nyuaj mus ncig teb chaws
Taug kev taug kev mus ncig, hauv ATTA lub ntsiab lus, muaj ob qho ntawm peb ntawm cov ntsiab lus hauv qab no: kev sib txuas nrog kev sib raug zoo nrog kev coj noj coj ua ua ub no. Lub ATWS tau muab cov ntaub ntawv los ntawm cov neeg teb los nug qhov kev ua si nrog rau thaum lub caij so dhau los. Cov kev ua ub no tau muab categorized li cov taug txuj kev nyuaj, nyuaj taug txuj kev nyuaj los yog tsis yog kev nyuaj. Cov pab pawg neeg uas tuaj yeem taug kev mus ncig xyuas cov neeg taug kev yog cov uas qhia hais tias qhov muag nyuaj lossis nyuaj nyuaj yog qhov tseem ceeb ntawm lawv txoj kev mus ncig ua si.
Cov neeg taug kev mus ncig tebchaws tau pom tias muaj ntau yam tseem ceeb. Nov yog qee qhov kev tshwm sim tseem ceeb ntawm ATWS paub txog neeg xiam oob khab, psychographics thiab tus cwj pwm ntawm cov neeg taug kev ncig mus ncig:
- Qhov nruab nrab hnub nyoog ntawm cov neeg taug kev mus ncig-36-nyhav rau cov neeg yau tshaj cov neeg taug kev uas tsis yog neeg taug kev.
- Qhov nruab nrab ntev ntawm cov kev ua si taug txuj kev nyuaj yog nce. Nyob rau hauv 2009, tus naj npawb yog yim hnub. Tus lej ntawd tau nce mus rau kaum hnub hauv xyoo 2012.
- Tej cov ntawv luam tawm thiab cov sijhawm yuav rov hais dua rau cov neeg taug kev mus ncig xyuas. Lawv suav nrog National Geographic, National Geographic Traveler thiab Txiv neej Kev Noj Qab Haus Huv. Cov ntawv qhia tsis yog tab sis tsis qhia tawm xws li Cosmopolitan thiab Vogue.
- Cov nyom hauv kev ua si mos tseem pheej mus ntxiv. Muaj ntau tshaj li ib nrab ntawm cov neeg taug kev mus koom ATWS tau hais tias lawv npaj siab los koom rau hauv cov kev ua si taug txuj kev nyuaj rau lawv qhov kev mus txawv tebchaws.
- Cov neeg ncig teb chaws cov lag luam muaj kev xav tau hauv kev ua si taug txuj kev nyuaj. Plaub caum-tsib feem pua ntawm cov neeg hauv ATWS tau hais tias lawv npaj yuav siv tus neeg tsav tsheb ncig xyuas ncig mus ncig xyuas lawv cov kev mus ncig ua si tom ntej. Uas piv rau 31 feem pua ntawm cov neeg taug kev uas tsis yog neeg taug kev.
- Kev tshaj xov xwm yog ib qho tseem ceeb hauv kev taug kev hauv zej zog. Cov neeg taug kev tuaj yeem npaj lawv txoj kev mus ncig hauv kev tshawb nrhiav hauv online, xa cov duab thiab nug tswv yim los ntawm cov phooj ywg thiab tsev neeg. Piv txwv, cov neeg ncig tebchaws uas siv Facebook tau loj hlob los ntawm ntau tshaj ob zaug los ntawm 2009. YouTube, Google + thiab Twitter kuj siv los ntawm cov neeg taug kev mus ncig xyuas.
- Qhov nruab nrab ntev ntawm kev taug kev tawm mus txawv tebchaws yog kaum hnub.
- Feem ntau (57 feem pua) ntawm cov neeg taug kev mus ncig tebchaws yog txiv neej.
- Peb-xya feem pua ntawm cov neeg taug kev mus ncig tebchaws muaj tsawg kawg yog plaub xyoos kawm ntawv qib siab.
- Cov neeg taug kev mus ncig tebchaws yog cov neeg ncig tebchaws thoob ntiaj teb. Muaj li 71 feem pua ntawm lawv nqa cov ntawv hla tebchaws.
- Kev zoo nkauj, ntau yam ntawm kev ua ub no thiab kev nyab xeeb nyob ua ke raws li siab tshaj plaws nrog cov neeg taug kev kev lom zem thaum xaiv ib qho chaw twg. Ntawm qhov sib txawv, cov neeg taug kev uas tsis yog-taug txuj kev nyuaj yog nyob rau ntawm cov phooj ywg thiab tsev neeg ua qhov kev txiav txim siab tshaj plaws hauv kev xaiv qhov chaw.
Siv cov ntaub ntawv ATMS hauv kev lag luam ua lag luam
Cov ntaub ntawv hauv ATMS tuaj yeem yog ib lub tswv yim pabcuam rau kev mus ncig thiab cov kws txuj ncig xyuas tebchaws. Cov chaw txaus siab tuaj yeem ua kom zoo lossis tsim cov kev taug txuj kev nyuaj mus ncig teb chaws yuav pom cov ntaub ntawv tshwj xeeb tshaj yog. Cov neeg ncig teb chaws tuaj yeem siv cov ATMS los mus rau cov hom phiaj zoo tshaj, cov hom phiaj thiab cov hom phiaj ntawm cov neeg taug txuj kev nyuaj.
Nco ntsoov tias ATMS kwv yees tias kev mus ncig ua si los ntawm kev lag luam ntawm North America, South America thiab Europe yuav yuav plav xyoo 2020. Tab sis lub sijhawm ntawd, kev lag luam tawm tshiab xws li Tuam Tshoj, Is Nrias teb thiab South Kauslim> yuav zoo heev qhov txawv.