Raws li tib neeg cia siab rau smartphone apps los npaj mus ncig ua si thiab cov caij so haujlwm, navigation apps yog ua lag luam kev lag luam mus ncig, thaum airline apps lagging qab, raws li tsab ntawv ceeb toom tshiab ntawm ARC. ARC yog kev tshawb xyuas npab ntawm Applause, app zoo thiab kev tshawb xyuas lag luam uas muaj kev pom thiab cov ntaub ntawv ntawm kev siv nyiaj txiag
Nyob rau hauv tsab ntawv tshaj tawm, Applause analyzed ze li ntawm peb lab app khw muag xyuas ntawm 122 loj mus txawv tebchaws hom.
Raws li ib teev ntawm zero rau 100, navigation apps yog qhov zoo tshaj plaws apps, nrog ib tus qhab nia nruab nrab ntawm 65, thaum lub sij hawm qis tshaj nruab nrab yog airlines rau apps 34.
Ben Grey, tus kws tshaj lij ntawm Applause, tau pom tias kev sib tw kev sib tw ntawm cov neeg taug kev mus ncig ua si. "Muaj ntau tshaj 30 lab apps thoob ntiaj teb thiab muaj ntau txoj kev loj hlob hauv kev lag luam," nws hais. "Txoj kev lag luam txawv tebchaws muaj ntau chav los txhim kho thiab ua rau cov neeg tuaj yeem zoo siab, thiab txoj kev ua lag luam muaj kev loj hlob zoo tshaj plaws.
Nyob rau hauv 2015, Applause tsuas profiled ib subset me me ntawm kev lag luam, said Grey. "Xyoo no, peb tau mus ncig xyuas ntxiv nrog yim lub tswv yim uas cov neeg taug kev mus ncig ua lawv txoj kev mus ncig: Tshawb xyuas, Yooj yim, Nyob, Phau, Cruise, Tsav, Txheeb thiab caij," nws hais. "Qhov no cia peb muab lub tswv yim zoo los ntawm tus neeg teb xov tooj hauv lub ntiaj teb lub cev thiab digital. "Nws yog lub caij nyoog rau cov hom pom tias cov neeg txais kev pab txais lawv cov apps."
Kev ncig tebchaws kev lag luam hauv kev ncig teb chaws yog kev sib tw zoo kawg nkaus thiab tsuas yog los ua neeg coob xwb. Kom paub qhov toj roob hauv pes, Applause categorized apps rau hauv yim lub tswv yim ua haujlwm ib tus neeg ncig teb chaws siv rau ntawm lawv cov neeg taug kev. Lub kiv muaj nyob hauv airlines, qhov kev lag luam uas tsis tuaj yeem ceev ceev nrog cov neeg tuaj ncig ua si, hais tias daim ntawv qhia.
Tab sis 6 lub npe nrov nrov tshaj plaws tau txais cov qhab nia nruab nrab ntawm cov qhab nia ntau tshaj li ntawm 50,000 qhov kev txheeb xyuas:
- GasBuddy (85.0)
- Booking.com (84.0)
- Pawg Groupon (82.5)
- Waze los ntawm Google (80.0)
- TripAdvisor (74.0)
- Yelp (67.5)
Booking.com feem ntau praised rau nws cov kev kawm thiab stability. Groupon yeej kudos rau nws txoj kev siv tau, kev txaus siab, kev ua haujlwm, thiab nqi, thaum Waze paub txog nws cov ntsiab lus thiab kev sib raug zoo uas tawm ntawm nws cov neeg sib tw. TripAdvisor yog lauded rau nws cov ntsiab lus thiab elegance thiab Yelp tau sau tseg rau nws lub peev xwm zoo siab (piv txwv li, siab) thiab nws usability (piv txwv li, usefulness, simplicity, thiab elegance).
Tab sis thaum cov neeg taug kev tuaj yeem tau txais kev pab zoo lossis tsis muaj kev pab cuam, lawv muaj cov channel hauv khw muag khoom los ntawm kev sib qhia cov kev paub-zoo thiab qhov phem. Nyuam qhuav xya tus txheej txheem apps nrog ntau tshaj 10,000 qhov kev ntsuam xyuas tau muaj cov lus tshaj tawm txog xov tooj ntawm mobile tsawg tshaj 50, thiab ob tug tau airlines: Delta Air Lines (35.5) thiab Southwest Airlines (25.5).
Cov koom haum airlines raug ntsib teeb meem xws li kev sib koom ua lag luam thiab kev sib tw nrog cov neeg tsis tshua muaj nqi uas tsis muaj teeb meem ntawm cov laus dua, Grey said. "Kuv muaj kev sib tham nrog cov chaw khiav dej num xws li Delta thiab Asmeskas, thiab lawv txaus siab rau qhov tseeb tias lawv cov kev kawm tsis yog nyob ntawm qhov muaj peev xwm lawv xav tau, tab sis lawv yeej ua hauj lwm kom ceev nrog cov lag luam xws li Alaska Airlines, "Nws hais.
Alaska Airlines sawv tawm lub taub hau thiab lub xub pwg nyom tshaj 18 lub teb chaws thiab thoob ntiaj teb, hais Grey. "Ib qho yog vim tias Alaska yog qhov tseem ceeb tshaj plaws nrog rau cov kev xav tau ntawm nws cov neeg siv khoom. Nws tau ua ib txoj haujlwm zoo uas mloog cov suab ntawm cov neeg muas zaub hauv daim ntawv ntawm kev sib koom tes, "nws hais. "Tab sis kuv kuj pom cov npe xws li United, Delta thiab American paub tias kev vam meej thiab kev ntsuam xyuas seb lawv yuav ua tau li cas kom muaj kev sib haum xeeb hauv 18 lub hlis tom ntej."
Tej lub tshav dav hlau apps tau raug cuam tshuam los ntawm cov txheej txheem hnyav ntxiv los ntawm lawv cov neeg sib tw, hais tias daim ntawv qhia. Piv txwv, British Airways muaj kev tshawb nrhiav thiab kev npaj txhij thaum JetBlue muaj lub iPad tshiab thiab muaj kev ruaj ntseg zoo. "Cov nyiam ntawm Qatar Airways, Cua Fabkis, Cua Canada thiab KLM muaj ib co hauv av los npog kom muaj kev sib haum xeeb," nws tau sau.
Txawm hais tias lub tuam txhab kev lag luam, geography lossis lub koob npe nrov, cov neeg siv app siv suab hais txog lawv cov kev paub. Nws yog lub sij hawm rau cov hom lag luam mus ncig txog cov tswv yim ua ntej uas nce lub pob kom zoo rau thaum kawg muab cov neeg muaj txiaj ntsig zoo dua tuaj hauv cov neeg taug kev. "
Grey lub tswv yim rau kev lag luam me? "Saib cov thawj coj hauv lwm qhov ntawm kev lag luam mus ncig thiab saib qhov twg yog qhov zoo tshaj plaws," nws hais. "Nkag siab txog seb tus neeg taug kev mus zoo li cas. Muaj ntau ntau cov ntsiab lus sib tham uas cov neeg tuaj koom nrog cov neeg tsav tsheb thiab txhua tus muaj lub sijhawm rau cov neeg tuaj yeem rau cov neeg tuaj yeem thiab xa ua ke ntawm cov hom kev tshaj tawm, "nws hais.